ScaryGood Halloween Strategies
Whether you want to keep it subtle or go all out, decorating your store for Halloween is a treat. Get a few ghosts, a couple of carved pumpkins some spider webs, and you’re good to go. If your brand is silly and playful, this is right up your alley. And even if you’re in a professional industry, there’s no harm in putting out a jar of candy right? Your customers will appreciate the effort, building not only brand reputation but customer loyalty.
Who said your store gets to have all the fun. Give your website a few updates with a few scary, yet playful designs—maybe a few bats flying off your home page, that disappears, or a witch hat to top off your headline. If you’re a clothing store, this is a perfect opportunity for a Halloween Edit. Gather all your products that customers can use to create a killer costume.
Did anyone say costume party? Throw a campaign on social media asking followers to send in their pictures. If you want to make it even more interesting, have them dress up as your product. The best depiction wins a prize of your choice. Ghost stories are also a great engagement piece. Allow your customers to join in on the creative fun as well. The important part is to have fun with it while keeping your eye on the prize, an engaged audience is an audience that is more likely to produce conversions for your company in the near future and down the road. Be different and create something that will resonate with your audience.
Depending on your brand voice and values, you may decide that one of these ideas can work for your business, or you can make it an all-month celebration and execute all of these strategies. Just remember to remain authentic during your planning. In order to deliver some quality Halloween campaigns, the preparation starts now.